Rylexx Studio
AI-generated ad creative
Performance creative is a search problem. We give you enough distinct openings to actually search — same offer, forty hooks, delivered ready to test and labelled for every platform's disclosure rules.
Why volume
Every major platform now decides within days whether a creative gets distribution. That decision is made on the first two seconds. If you ship one video a week, you are running one experiment a week against a system that could have told you the answer on Tuesday.
Volume is not a vanity metric here. It is the only way to find the opening that works before the budget is gone — and the only way to know whether the offer was wrong or just the opening.
Pricing is per batch of variants, never per clip. One brief, one product, dozens of genuinely distinct openings: different hooks, angles, presenters, pacing, and framing.
A batch is designed as an experiment, not as a delivery. Variants differ on one axis at a time so the result tells you something.
No casting, no shoot day, no reshoot when the hook misses. A losing variant costs a render, not a production.
Approved hook list on day one, delivery inside 72 hours on Scale. The bottleneck is your approval, not our capacity.
Every file ships with the AI disclosure its destination platform requires, plus embedded C2PA provenance.
TikTok, Meta and Google each have their own rule and none of them match. Unlabelled synthetic creative is the fastest way to lose reach — or an account.
Full commercial rights transfer on delivery. Perpetual, worldwide, every channel.
Re-cut them, re-caption them, hand them to another agency. No per-use fee, no expiry, no licence to renew.
Selected work
Illustrations of how a batch is designed — not client results. See all three in full →
Worked example · Direct-to-consumer · supplements
A single hero video had been running for six weeks. Cost per acquisition had drifted up by half and nobody could say whether the offer or the opening had worn out.
Worked example · Motorsport · sponsor activation
A sponsor activation needed race-weekend footage. The race weekend was three months away and the budget did not cover a crew.
Process
One call or one form. Product, audience, the claims you can legally make, the angles you have already burned.
Output: a written brief you approve.
You get the written openings before anything is rendered. Cut what you don't want — that is where you steer the batch.
Output: numbered hook list, yours to edit.
Approved hooks are produced, captioned, labelled and named, and land in your folder as one delivery.
Output: MP4s, clean versions, SRTs, a naming key.
You send which variants won. The next batch is built on them instead of starting over.
Output: the next batch is a continuation, not a restart.
Questions
One folder per batch: every variant as a captioned MP4, a clean version of each without burned-in text, an SRT per file, and a naming key that maps file names to hook numbers so your reporting lines up.
You do, on delivery. Perpetual, worldwide, every channel, including versions you re-cut yourself. We keep no licence and charge no per-use fee.
Yes, with disclosure — and the rules differ per platform. TikTok requires labelling and runs automated C2PA detection, Meta and Google have their own separate requirements. We label per destination at delivery so the question never lands on your media buyer.
Then the batch has told you something, which is what it is for. Report back which openings failed and the next batch is built away from them. A batch that produces no winner and no information would be our failure, not yours.
Yes. Product footage, brand assets and your own audio can all be carried through a batch, with generation used only for the parts that would otherwise need a shoot.
The hook list usually comes back within a day of the brief. Production starts the moment you approve it.
You'll get a written hook list back before anyone talks about money.
Request a test batch